Today we are excited to announce the “How to Pronounce Ushahidi” manual, a qualitative study from researchers at Tufts University, MIT, John Hopkins and Booze Allen. This report is the culmination of three years of research into the many ways people pronounce ‘Ushahidi’ which means testimony in Swahili.

This report is not a replacement for a real statistical analysis but it is remarkably revealing. For instance, one researcher found that the Who-Sha-Shi-Shi pronunciation was less common than a You-Sha-Di-Di pronunciation.

When asked about the findings of the report, one researcher simply offered, “People should say this name with caution because it remains to be proven whether or not correct pronunciation of ‘Ushahidi’ is even useful during disasters.”

You can download this 94 page guide here.